A smiling woman with long brown hair, wearing a tan cardigan over black top, standing inside a wooden room with natural light coming through a window.

Creative Direction.

Facilitation. Storytelling

I help people and projects bring their ideas to life - from wellness spaces and brands to wānanga and workshops.

My work blends clarity, design and grounded strategy to create experiences that feel authentic, purposeful and human.

Learn More

Crystal-Jae is a multidisciplinary creative, mentor, and facilitator with over two decades of experience across wellness, design, and entrepreneurship.

Her work blends hauora and strategy - guiding people and projects from vision to reality.

An event stage with a beige rug, a wooden table with three glasses, a white vase, and a pitcher, surrounded by four white wire chairs, white curtains, decorative branches with flowers hanging above, and green plants on the sides.
Reception desk at HER Day Spa with white curved counter, wall sign, and interior decor including plants and spa products on shelves.
Person typing on a laptop keyboard with a potted plant in the background.

“Design with integrity. Lead with intention”